54% of event planners cited surveys as a tool they use to gauge attendee satisfaction and overall event success, but how do you know what questions to ask and when?
Achieving a good response rate and obtaining useful survey data is a matter of asking the right questions at the right times.
The first struggle with event survey questions is knowing what to ask to get the most actionable insights. The second is getting attendees to engage with the surveys so you have a good enough response rate to accurately reflect the thoughts and feelings of your audience.
Better survey questions asked with intention will lead to more relevant data that improve the event experience, and timing is crucial. While you can direct people to a survey via email or through your event app, timely onsite prompts via RFID, biometrics and geotagging are becoming popular.
This article explains the 30 best questions to ask in event surveys, and we’ll take you through what each question is for and how and when to ask it for the best results.
Types Of Event Survey Questions
There are generally three different types of event survey questions:
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QUANTITATIVE
Number driven, NPS-style questions that ask for something quantifiable (i.e. a numerical rating of a product, service or experience) or something that you plan to use to generate useful statistics later.
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QUALITATIVE
Open-ended questions designed to gain insight into specific experiences and thought processes, which in turn give context to the quantitative data (i.e. “while 35% complained of network issues, but 82% of those respondents were using flip phones”).
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BINARY
“Yes/No” or checkbox-style questions that are useful for a range of purposes, from collecting quantitative data to handling administrative or logistical requests (i.e. asking for permission to be contacted or ensuring that someone agrees to a privacy policy)